Presenting the real cost of SEO to UK Businesses
Revenue Predictions
Once you define the number of times a keyword is searched for you can begin to work out potential revenue for an SEO campaign.
If 1200 internet users search for IT Support daily what does that mean to my business?
If you are ranked #1 in Google UK for the keyword IT Support then you can expect 90% of available traffic or 1080 unique visitors in this example. Using the algorithm of requiring 250 unique visitors
to gain 1 sales enquiry and then 5 enquiries to result in 1 sale, it is possible to calculate
the value of being ranked #1 in Google.
1080 visitors / 200 = 4 enquires per day
28 enquires per week = 5 sales
SEO costs are rising as our client expectations
11.09.08 Record number of UK domains registered as Uk business try their own SEO more
The cost of SEO is indicative of the return available. Being top of Google for keywords that your potential customers do not use would return a very poor return on your marketing investment.
When dealing with an SEO company, ask which keywords are going to provide the greatest amount of traffic. With web traffic stats, you can be able to calculate potential revenue.
