Presenting the real cost of SEO to UK Businesses
Revenue for Search Engine Positioning for a keyword
With all the clamour of 'getting websites to the top of Google' there is little regard for the actual value of a top position. Ask a number of Sales Directors do you want your website at the top of Google and they will all answer in the affirmative.
Ask what the value in pounds and pence and no one can tell you.
Revenue is based on the number of times a keyword is search for. For example IT Support is searched for 1200 times a day and is a good target keyword. IT Support London would be a good milestone
keyword as it is searched 681 times a day in this example. Using this logic then
would IT Support Surrey be a useful traffic generating keyword, NO, IT SUpport Surrey
is only searched for 7 times a day.
SEO revenue continued
SEO COST
there are three considerations
cost of SEO Companies fee
time cost
return on investment (ROI)
SEO costs are rising as our client expectations
11.09.08 Record number of UK domains registered as Uk business try their own SEO more
The cost of SEO is indicative of the return available. Being top of Google for keywords that your potential customers do not use would return a very poor return on your marketing investment.
When dealing with an SEO company, ask which keywords are going to provide the greatest amount of traffic. With web traffic stats, you can be able to calculate potential revenue.
